I was an engineer. I still look like one!
Now, I'm a marketer.
Rather than building the next great feature, I love thinking about the journey of getting that feature into the hands (or screens) of excited and delighted users. That brings me joy!
I have had the good fortune of working with some world-class engineers both as an engineer and as a marketer.
And no they are not intimidating. At all.
On the contrary, they are nice folks with deep knowledge and love for their craft.
I’ve always found them willing to help and eager to teach -- and sometimes show-off -- the stuff they’ve built.
They usually think marketing is ‘fluff’ and are usually turned off by it. However, they quickly reverse that thinking when they see the value of marketing in action and DATA.
For my credentials, I do have a Master's degree in Computer Engineering from Syracuse University and an MBA from Santa Clara University.
This means that I'm comfortable with marketing, technology, data and will be with your product too!
I'm here to do the best work of my life and so are you. I bring marketing brains to the table and you bring the product.
Together we create magic!
Less is more. I believe in quality over quantity. Focus over distraction. Few marketing tactics over 'throw spaghetti on the wall' approach. And so do you.
Your product is a result of your focus and perseverance.
I help companies grow but in no rush to scale my business. I work with 1-2 clients at a time. Balance and quality are what I value.
You love building.
Putting that technology in the hands of people gives you more joy than an exit plan.
Scale will happen if it's the right path for you and your company. Growth for the sake of growth isn't good for anyone.
When it comes to business here is
what guides me
How I can help you
It's not yet another content strategy. Rather it's a highly focused go-to-market plan.
We interview your current customers. Or conduct customer development interviews with your prospects. We can send surveys where appropriate.
We analyze your current data. CRM, sales, website heatmaps, analytics, etc.
We look at competitive data, voice-of-customer data, backlinks.
We study your product architecture and understand your product and its use-cases. We can use your product to improve our understanding of it.
We then process these qualitative and quantitative data.
Armed with this knowledge, we build a customized growth plan for your startup that will connect you to more of your ideal customers, identify strategies to retain them, and meet your MRR goals.
We identify the right KPIs for your marketing.
We use the content strategy/go-to-market plan to identify the right content frameworks for your stage of the business and the for the different stages of your sales funnel.
It is important to identify the right accounts and prospects for the stage of your product
We write the content. Blogs, whitepapers, case -studies. Written using the best practices in content marketing.
Help you with scripts for video sales letters, infographics
We have developed website content for several start-ups. Landing pages for social -media campaigns. And can do the same for you.
My team has experienced UX designer and we can design consumer-looking websites for B2B companies. And design content assets and ad-creatives.
We prepare you for content distribution and identify the right publications for backlinks and display advertising. In other words, content syndication. We can help you with Facebook ads and LinkedIn ads campaign.
We can optimize and measure your campaigns.
I vaguely remember thinking something like but what she says doesn't apply to Rockstor, only to be challenged more and come up with a better perspective. I respected her ideas more over time.
Suman Chakravartula, Founder, Rockstor
Vinima helped in preparing competitive collateral for Juniper's switching product lines which was used to train field in showcasing Juniper's value proposition.
Venkata Duggirala, Senior Manager, Product Line Management, Juniper Networks
She has fantastic communication skills, she is a very fast learner, and she is an effective team player