GetSetGo is a thinking space for positioning, AI,
and the human side of building.
Not everything about building is visible — especially the questions founders carry while things are shifting underneath them.
Here, positioning isn’t treated as a formula or a performance. It’s a way of making sense of what you’re creating, how it’s evolving, and what it means along the way
This space exists for slower, more thoughtful conversations — where perspective matters more than noise.
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About Vinima
Vinima Aggarwal works at the intersection of positioning, technology, and the human side of building.
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Her path hasn’t followed a single traditional lane. With a background in engineering and years spent around startups, growth, and evolving ideas, she’s learned to notice what often sits beneath strategy conversations — identity, change, and the quieter questions founders carry while creating something meaningful.
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GetSetGo grew from that perspective. It isn’t a traditional marketing studio or advisory practice. It’s a thinking space — one that makes room for reflection, honest dialogue, and a different kind of clarity.
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Vinima’s work today centers on thoughtful conversations rather than prescriptions — exploring how positioning shapes not just how something is seen, but how it is understood from the inside.
She divides her time between San Francisco and Mumbai, continuing to explore how technology and human experience evolve together.
Some thoughts that shape this space
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Not everything about building needs to move faster.
Focus often creates more clarity than momentum.
Growth doesn’t always come from adding more —
sometimes it comes from understanding what already exists.
Many founders already know how to build.
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What’s harder is making sense of what they’re becoming while the work unfolds. This space exists for those quieter reflections.
Conversations at GetSetGo
Positioning & Perspective
Exploring how your work is understood — not just externally,
but from within the team building it.
AI & Transition
Thinking through what shifts when technology evolves faster than identity or narrative.
The Human Side of Building
A quieter space to reflect on decisions, uncertainty, and the meaning behind growth.
These aren’t structured programs or blueprints — just thoughtful conversations that create room for clarity.
Some companies I've contributed to
TESTIMONIALS
I vaguely remember thinking something like but what she says doesn't apply to Rockstor, only to be challenged more and come up with a better perspective. I respected her ideas more over time.
Suman Chakravartula, Founder, Rockstor
Vinima helped in preparing competitive collateral for Juniper's switching product lines which was used to train field in showcasing Juniper's value proposition.
Venkata Duggirala, Director, Product Line Management, Juniper Networks
She brought structure to the process of requirement gathering and implemented improvements to the communication process with the business team and with the Product Owner. She lead the effort of proposing a sophisticated self-service BI model for the Walmart Canada team.