In Bound Demand Generation

  • The Go-to-market strategy gives insights into who the customers are, how to reach them, what they read and are influenced by.
  • The inbound demand generation builds on the Go-to-market Strategy.  First, we iterate and identify the channels with the lowest CAC.
  • One of the channels that we recommend for all customers in content, as we believe content creation and distribution to the right channels allows the leads to self-qualify.
  • We iterate our GTM frameworks and identify channels that will bring traction, conversion, and revenue.


I am an engineer-turned-marketer. Building a product is good, but to me, the journey to getting that product into the hands (or screens) of excited and delighted users -- is even better! 

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Tel. 408-373-8045