In Bound Demand Generation

• The Go-to-market strategy gives insights into who the customers are, how to reach them, what they read and are influenced by.
   

• The inbound demand generation builds on the Go-to-market Strategy.  First, we iterate and identify the channels with the lowest CAC.

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• One of the channels that we recommend for all customers in content, as we believe content creation and distribution to the right channels allows the leads to self-qualify.

 

• We iterate our GTM frameworks and identify channels that will bring traction, conversion, and revenue.