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In Bound Demand Generation
The Go-to-market strategy gives insights into who the customers are, how to reach them, what they read and are influenced by.
The inbound demand generation builds on the Go-to-market Strategy. First, we iterate and identify the channels with the lowest CAC.
One of the channels that we recommend for all customers in content, as we believe content creation and distribution to the right channels allows the leads to self-qualify.
We iterate our GTM frameworks and identify channels that will bring traction, conversion, and revenue.
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